We're probably a lot a like.....
From a young age, the traditional way of life never seemed to make sense to me.
Go to school > Get good grades > Get a secure job > Get married > Have kids > And live happily ever after!
I knew I always wanted to do more and become more, but I didn't know what that meant for me.
It wasn't until I finished school, became a dental hygienist and started working in that career,
that I realized my assumptions were correct. I FELT TRAPPED.
I felt like I was submerged under water, fighting to get to the top, so that I could gasp for air and free my anxiety.
But no one was throwing me a life raft.
My parents were so proud of me for the career I had earned for myself, but all I kept thinking was: REALLY? This is 'success'? Is this really all there is?
I quickly came to realize that the modern day workforce was NOT FOR ME!
I needed space to be creative, imaginative and to build the life that I wanted and dreamed for myself. I craved to design my own days and schedule and to do the things I wanted to do, when I wanted to do them.
Fitness had become a huge passion of mine around that time and I threw myself into the industry as an outlet for my unfulfilling and boring day job. It changed my life so much that I felt a deep calling to share knowledge and education to other women through the internet. Please note: this is 2009, pre Instagram and influencer era.
I had NO IDEA what I was doing, as there were no role models, coaching or education at the time for how to grow an audience and leverage yourself as an expert. All I had was a voice and a passion to share knowledge. So I did just that through my Facebook page and some low budget, amateur YouTube videos.
To my surprise, there were a lot of other women who enjoyed listening and watching me for the 2 years I created content. So much so, that they started asking to work with me online.
AND THAT WAS THE BIRTH OF MY FIRST ONLINE COACHING BUSINESS BACK IN 2011.
What started as a part time, side hustle fitness biz, helping women transform their bodies, quickly turned into a full time income doing something that lit me up. After a year, I quit my career as a dental hygienist and went full time into my passion in 2012.
Who would have thought?! I just wanted to make some extra money to pay off my student debt.
But I was great at what I did and I understood how to MARKET & SELL in the online space!
By 2015 I was making 6-figures by learning how to build an online business model that was scalable.
This took understanding marketing, systems, how to stand out online and cultivate a community and audience of people (aka: my zone of genius).
Throughout all of this, I realized that I thrive in my own creation of life and I have never looked back.
And now I do it with my best friend
and fiance Joe Arko!
Together we rule the world, or at least the worlds of our clients.
I know you are just like me, passionate about what you do and the lives you change.
You see yourself doing BIG, incredible things in this world!
But you're frustrated because you don't know how to stand out online, grow or even start an online business.
The techie, digital world is confusing, and you just feel lost.
Don't give up on your dream!
This is where we come in, taking away all that confusion by creating clear steps for you to take, as you build your own masterpiece of a business and life.